PART I Building an eBay Business

PART I Building an eBay Business
#How Your Business Fits Online
#Creating Your eBay Presence #Preparing to Sell
#Planning Your Shipping
#Listing Your Items Effectively
#Monitoring, Modifying, and Managing Sales
#Payment, Shipping, and Feedback
#Automating and Scaling
#Opening an eBay Store #Marketing, Keywords, and Promotions
#Power Selling, Consignment Selling, and Analyzing Your Business
PART II Building Your Yahoo! Store
#Getting Started with Yahoo! Merchant Solutions
#Adding and Importing Products
#Working in Store Editor
#Creating the Home and Section Pages #Modifying Page Layout
#Customizing the Site Design
#Defining Payment Methods and Your Checkout Process
#Configuring Shipping, Taxes, and Inventory
#Processing Orders
#Promotion Strategies and Tools
PART III Using Google Pay Per Click and More to Grow Traffic
#Google AdWords and Other Pay Per Click Programs #Setting Up a Google PPC Campaign
#Managing Your PPC Campaigns and Measuring Results
#Selling Through Shopping Directories: Froogle, Yahoo!
Shopping, and More
#Improving Natural Search Engine Ranking
#Using Affiliate Programs and Other Marketing Techniques
#Selling Through Amazon and Other Merchant Programs
#Cross-site Merchandising and Promotions

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